CREATIVE DIRECTOR
OVERVIEW
I have over 26 years of FMCG packaging, branding and communication experience, delivering strategically driven ideas across international clients and brands - the last 12 working predominantly within premium tobacco, alcohol and technology.
A vibrant and engaging attitude, I’m both creatively conceptual and a pragmatic thinker with a strong, collaborative approach to helping clients and brands stay fresh, relevant and ahead of the game.
I’ve created global brand toolkits including ABL /BTL communication, retail, activation and film - utilising innovative technology and platforms to maximise brand impact. I also have expertise in concept ideation, brand creation, naming, product design and copywriting.
This versatility allows me to be creatively agile. Mirroring the ever increasing pace of our daily life, I ensure brands possess the ability to adapt - flexing and displaying their most important attributes in the most creative way possible.
This is where I shine.
